We reveal hidden knowledge in dataset for you to make better business decisions!

Big Data & Machine Learning

The term Big Data refers to the large volume of data (both structured and unstructured) that affecting a business day-to-day. The key is not the amount of data being collected or used, but how organizations can ride on the data to reveal insights that lead to better decisions and strategic business moves.

 

Machine Learning is a data analysis methodology which automates the building of analytical model. It is a branch of artificial intelligence that machines should be able to learn and adapt through experience. Using algorithms that iteratively learn from data, machine learning allows computers to find hidden insights without being explicitly programmed where to focus.

About Big Data Analytics

  •  Descriptive Analysis – What happened?

    • Describes historical data
    • Helps understand how things are going
  •  Diagnostic Analysis – Why did it happened?

    • Helps understand unique drivers
    • Segmentation analysis
    • Statistical analysis
    • Sensitivity analysis
  •  Discovery Analysis – What’s hidden in the data?

    • Helps discover underlying patterns
    • Visualize and detect clusters in the data
  •  Predictive Analysis – What could happen?

    Forecast future performance, events and results.

  •  Prescriptive Analysis – How to make it happen?

    Analysis that suggest a prescribed action

  •  Cognitive Analysis – What to do, why & how?

    • Proactive action
    • Learn at scale
    • Reason with purpose
    • Interact naturally

Our Services

Dashboard & Database Review

  • Show how your business is going with a set of clear charts
  • Check the health/cleanliness of your database
  • Investigate the completeness of your database for deeper analysis

Customer Loyalty Analysis & Segmentation

  • Reveal how loyal your customers are
  • Segment your customer pool into various clusters
  • Investigate the behavior of those clusters

Marketing Campaign Recommendation & Monitoring

  • Select the right target to promote
  • Offer the right product to your customers
  • Monitor the campaign throughout the whole process
  • Evaluate the performance

Customized Data Services

  • Understand your customer’s purchase behavior
  • Predict what your customer will purchase next
  • Investigate what to do to increase sale volume
  • And more…

Management Team

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Jeff Tsui

CEO

Jeff Tsui has over thirty years of experience in the media industry and wide-ranging expertise in areas spanning from mainstream, new to emerging media. He has founded several IT companies and has accrued solid experience in strategic planning, workflow and company structure design, marketing and sales, distribution and other aspects of management.

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Dr. Jackei Wong

Chief Data Scientist

Jackei is a specialist in data science and machine learning with more than 10 years of experience in the field. He is a patent inventor in the area of artificial intelligence. He has a wide range of hands-on experiences in big data and predictive analysis, project management and customer relationship management.

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Vicky Hui

Account Director

With over 10 years of solid marketing and agency experience, Vicky’s distinguished skills do not end with paperwork. She has served a wide range of customers in different fields – hospitality, health and beauty, FMCG products and luxury brands – where she helped brands define their marketing strategies, branding/promotion campaign goals, execution plans and media strategies.

Contact Us

+852 3421 2922

2/F, Union Industrial Building, 116 Wai Yip Street, Kwun Tong, Kowloon, Hong Kong